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MORI research (2005)

Date of publication: 01/09/2005
Category: Market research
Audience: Education providers, Employers, Journalists and media, Members of the public, Prospective registrants, Registrants
This report presents the findings from research among the general public and Health Professionals’ (HPs). The research was conducted by the MORI Social Research Institute on behalf of the Health Professions Council.

The general public quantitative research conducted by MORI explores the following areas:

- Public experience of health professionals;
- Public awareness and understanding of existing regulation, and attitudes towards it, including whether checks are made, what types of checks are made and complaints handling;
- What factors inspire confidence in HPs among the general public;
- Awareness of HPC;
- How the public feel that the HPC should best communicate its services; and

The qualitative research among HPC-registered HPs explores the following areas:

- Attitudes towards regulation of HPs and the HPC in general;
- Interactions with the HPC including registration and complaints handling; and
- Views on the HPC’s communications strategy.
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