Market research

Market research plays a vital role in how we communicate with both registrants and members of the public. Research directly influences the development of both our communications strategy and HPC’s strategy in determining how effective our current strategy is.

We conduct market research with both registrants and members of the public and the feedback we have received so far has been extremely useful. The research has greatly influenced both the communications strategy, for example advertising and the HPC’s core operations, such as the registration department.

If you have any questions or comments about our market research, please contact the communications department on 020 7840 9806 or email press@hpc-uk.org

To view our indiviual market research reports, please click on the relevant links with the menu on the left.