Ongoing campaigns

What else are we doing to raise awareness of registration?...

GP surgeries
The promotional materials are being mailed to the Practice Managers in GP surgeries asking them to display the material to raise awareness amongst patients.

Patient Advisory and Liaison offices
We have also sent leaflets to Patient Advisory and Liaison Offices that are located in most hospitals in England and Wales. This is our first phase of public information distribution and we will be following this up with further distribution throughout 2008 - 2009.

A referrer’s guide to regulated health professionals
We have written a publication aimed at people who refer to health professionals e.g. doctors and nurses. This leaflet and a letter have been sent to all the GPs across the UK to introduce us and let them know that they should be aware of the regulated professions when they refer their patients to one.

Numark Pharmacies
We have sent leaflets and dispensers to 3,000 Numark pharmacies across the UK.

Yellow Pages
HPC have taken out adverts in all the Yellow Pages across the UK under the headings for chiropodists / podiatrists and physiotherapists (these will be rolled out throughout 2008).

We have also got banners on Yell.com that direct the public to the HPCheck microsite .

Google
We have bought a number of sponsored links on Google that have been a great success so far with approximately 400 people clicking on our HPCheck site per month.

Advertising aimed at registrants
Advertising aimed at registrants has been appearing in physio and chiropodist/podiatrist professional journals encouraging them to get in touch to request the posters and leaflets for their surgeries/hospitals/clinics. In addition ‘Flyers’ are being sent out with all certificates encouraging registrants to request promotional materials and sign up to the e-newsletter.